Digital Architect & Creative Producer
Building unified digital experiences that connect brands with their audience.
Web Design • SEO • Social Strategy • Video Production
“From concept to launch, I turn your vision into a high-performing online presence.”
TakeStage Entertainment
A Comprehensive Digital Platform for a Live Entertainment Agency
Objective: Build a cohesive, high-converting website from the ground up that reflects their vibrant brand, clearly showcases their talent & packages, and streamlines client inquiries.
- Brand Development
- Custom Squarespace Build
- Mobile-First Optimization
- Strategic SEO Implementation
Scope & Solutions:
- Brand Development: Extracted and defined a cohesive brand color palette from existing flyers, ensuring visual consistency across all touchpoints.
- Custom Squarespace Build: Developed 5 core pages using advanced blocks to create a dynamic, 3D-layered visual experience while maintaining optimal contrast and color balance.
- Mobile-First Optimization: Ensured a flawless, responsive experience across all devices.
- Strategic SEO Implementation: Applied on-page SEO best practices site-wide to improve discoverability.
- “Meet the Crew” System: Designed custom portrait borders to unify diverse team photos and directly linked each member to their specific client inquiry form.
- Complex Form Integration: Seamlessly connected:
- Package links to specific inquiry forms.
- The general “Contact Us” form.
- A full performer application form.
- The site to their Check Cherry CRM backend.
- Custom Graphics: Created branded assets for the “Partners” page and site-wide visual motifs.
Result: A professional, easy-to-navigate hub that accurately represents the agency’s energy, strategically guides potential clients, and simplifies backend management.
Key Skills Demonstrated: Brand Strategy, Squarespace Customization, UI/UX Design, SEO, Advanced Form Logic, Third-Party Integration, Graphic Design.
Vui Ma | Badass Tran
Artist Development, Launch Strategy & Merchandise Rollout
Objective: Provide end-to-end creative, operational, and strategic support for an independent music artist’s merchandise launch and content releases, ensuring brand consistency, legal protection, and market impact.
Key Contributions & Project Scope:
Artist Outreach & PR
- Wrote and managed outreach emails to secure interviews and press opportunities.
E-Commerce & Merchandise Launch
- Edited and prepared the website for the merch drop.
- Configured payment gateways with correct tax rates.
- Problem-solved logistics and fulfillment challenges.
- Designed branded merchandise assets (size tags, graphics) for distributors.
Content Production & Creative Direction
- Conducted a dedicated photoshoot for the project.
- Assisted in the launch of a music video.
- Organized an additional music video shoot and photo session.
Business & Legal Support
- Drafted and reviewed contracts to protect the artist’s interests.
Marketing & Campaign Coordination
- Developed marketing materials timed for coordinated launch.
- Strategized promotional activities around the merch and video releases.
Result: A seamless, professionally executed merchandise launch supported by strong visual content, solid legal frameworks, and coordinated marketing—all strengthening the Badass Tran brand and fan engagement.
Key Skills Demonstrated: Project Management (MGT-500), E-Commerce Setup, Contract Writing, Creative Direction, Marketing Strategy, Graphic Design, PR Outreach, Problem-Solving.
Luxury Open House Marketing Materials
Client: Vincent Ly | KW Bay Area Estates
Project: Custom Open House Flyer Design (2 Pieces)
The Ask:
A busy real estate agent needed eye-catching, professional flyers for two upcoming open houses. The goal was to attract qualified buyers, convey property value, and maintain a consistent brand presence across both listings.
The Solution:
Brand Alignment
- Incorporated the agent’s existing brand colors and logo for consistency.
- Used clean, sophisticated typography suitable for luxury real estate marketing.
Visual Storytelling
- Designed layouts that let high-quality property photos take center stage.
- Created visual hierarchy that guides the eye: Price → Photos → Key Features → Agent Contact.
Key Information Architecture
- Highlighted essential details (bed/bath, square footage, open house date/time) at a glance.
- Included QR code for instant digital listings or virtual tours.
- Added “What Buyers Love” section to emotionally connect with potential buyers.
Marketing Psychology
- Used contrast strategically to make the “OPEN HOUSE” header and agent contact info pop.
- Created two distinct but cohesive designs—each tailored to the specific property’s vibe (modern vs. traditional).