Who is Conrad?
Professional dancer, Captain of the Warriors Blue Crew, Performance-heavy hip-hop choreographer from the San Francisco Bay Area with a signature style I would describe as precise, energetic, and overall sexy. His on camera personality brings out the humorous and natural presence.
Where We’re At
When we started working together, my client had strong raw materials. Elite performance credentials, a leadership role within the NBA organization, and an engaged fan base within his audience. My plan was to take those raw materials and post them in a way that not only shows what kind of person Conrad is but how we could continue to grow and gain more of a reach. Our ultimate goal is to gain partnerships with athletic and streetwear brands.
Where his profile is at
- Style:
- Performance-heavy hip-hop choreography with a sexy, confident, comfortable artistic voice
- Content pillars identified:
- Dance, Warriors behind-the-scenes, and gym/lifestyle content (what he calls “thirst traps”—content his audience actively engages with)
- Feed aesthetic:
- Black and gray tones, studio lighting, low camera angles, minimal editing—a clean, moody foundation to build on
External Analysis
- Target brand categories:
- Athletic/streetwear, headphones/speakers, lifestyle drinks
- Dream brand list:
- Ham Choi, Nike, Anime Ape, Fashion Nova, Cold Culture, Culture Kings, Uniqlo, H&M, Bare Knuckle Clothing
- Key insight: His top brand wish? Culture Kings
Audience Analysis
- Views: 10.9K (last 30 days)
- Accounts reached: 2,022 (+54.7% growth)
- New followers: 35 (1.7% conversion rate—healthy)
- Interactions: 114
- Follower views: 82.1% (highly loyal audience)
- Story engagement: 85.2% of all interactions (they want him, not just his dancing)
- Comment section vibe: Supportive, hype, thirsty
- Most common DM: “Are you free for this event?” (performance inquiries—proof of professional demand)
- Top audience request: Teaching his choreography (direct content demand)
- His biggest fan? Me. Which means I know exactly what makes me stop scrolling.
Where we’re going
The content strategy focuses on sustainability and engagement. We established a cadence of one choreography video every three weeks—realistic for his schedule while maintaining his highest-performing content. To capitalize on existing momentum, we’ll increase Story posting, where 85% of his engagement already occurs, prioritizing gym check-ins and class footage he genuinely enjoys creating. His refined content pillars include: choreography drops (driving teaching requests), class footage (showcasing his craft), gym/lifestyle content (audience-favorite “thirst traps”), and Warriors behind-the-scenes (credibility marker). Finally, we’ll optimize his profile with dedicated dance and gym highlight folders—the former serving as a brand portfolio—all while maintaining his cohesive black-and-gray aesthetic.
Current Position
| Before | Current |
| Random posting | 1 video/3 weeks cadence established |
| No highlight folders | Dance + Gym folders created |
| Unclear brand alignment | 1 current partnership 10+ target brands identified |
| Audience demand untapped | Teaching content in development |
| Engagement metrics maintained | 82% follower views (loyal audience) 85% Story interactions (they want the person) 5.6% engagement rate (double industry average) |
Why Choose Me?
Conrad decided to work with me because I believe in him. I’ve been following him for a long time and I am not afraid to say I’m his biggest fan. I know what his audience wants because I am his audience. His audience are people who want the choreography but also want the gym check-ins, the Warriors behind-the-scenes, and for the dancer who has such an amazing vibe people keep commenting especially because of how engaged he is with his audience. I’m not guessing at what they want. They want what I want and what he wants to give them: top tier, quality content from a kind individual.